About Alpine Roads

Alpine Roads is run by a family with deep British and Austrian roots, united by a lifelong connection to motorcycling and the mountains.

We combine the structure and precision of Austrian riding culture with the spirit of British adventure — a blend that shapes how we plan, how we ride and how we host our tours.

For more than three decades, we have explored the Austrian Alps in depth, riding and driving these roads year after year. We know the region not as occasional visitors, but through lived experience — understanding how the roads flow, how the seasons shift and how small decisions around timing, weather and direction can transform a riding day.

Having travelled between the UK and Austria countless times, we developed a clear view of how the Alps are best experienced: not rushed, not compressed and not reduced to a checklist of famous names, but thoughtfully structured, progressive and genuinely enjoyable.

Alpine Roads grew from that conviction.

We chose the Eastern Alps because we believe they offer some of the finest motorcycle riding in Europe.

While the French and Swiss Alps are rightly famous, Austria offers a different kind of experience. Smooth, flowing mountain roads, quieter passes, spectacular scenery and welcoming Alpine hospitality combine to create riding that feels relaxed, rewarding and naturally suited to the Alpine Roads philosophy.

From our base in the Austrian Alps, riders can experience an extraordinary variety of roads across Austria, Italy and Slovenia. These include the Grossglockner High Alpine Road, Nockalmstraße, the Italian Dolomites and the dramatic mountain passes of Slovenia.

The region offers:

• Smooth, flowing Alpine roads
• Less traffic than many of Europe’s best-known mountain routes
• Easy access to Austria, Italy and Slovenia
• Spectacular scenery, including lakes, valleys and high mountain viewpoints
• A balance of iconic passes and quieter roads that many visitors never discover
• Excellent hotels, hospitality and places to relax away from the motorcycle

The Eastern Alps remain at the heart of Alpine Roads and continue to shape the way we design every tour.

As Alpine Roads expands into the wider Alpine region, including the Western Alps and Switzerland, our approach will remain unchanged: carefully researched routes, personally tested roads, small groups, thoughtful organisation and motorcycle adventures that still feel like a proper holiday.

Alpine Roads exists for experienced riders who want the Alps to feel like a holiday as well as an unforgettable riding adventure.

Our tours combine deep local knowledge, our unique Journey + Base concept, progressive riding and carefully planned support to create an experience that feels relaxed without losing variety — structured without ever feeling rigid.

Built on decades of Alpine experience, every route has been personally ridden, refined and tested to showcase not only the iconic mountain passes, but also the hidden roads and unforgettable places that many visitors never discover.

We ride Europe's greatest mountain roads, but we believe they're meant to be experienced rather than simply completed.

That means stopping where the views deserve it, enjoying relaxed coffee and lunch breaks, allowing time for photographs, and finishing each day early enough to appreciate the hotels, villages and landscapes that make the Alps so special.

The result is riding that feels complete rather than compressed.

Rather than packing and moving every morning, we separate the journey into the Alps from the riding once you're there.

Carefully chosen overnight stops create a genuine sense of adventure before arriving at a welcoming Alpine base, where you can unpack once and enjoy several unforgettable days exploring some of Europe's greatest mountain roads.

From our Eastern Alps base, riders can experience more than 2,000 kilometres of spectacular routes across Austria, Italy and Slovenia, including legendary roads such as the Grossglockner High Alpine Road, Nockalmstraße, the Italian Dolomites and Slovenia's dramatic Julian Alps.

With no daily packing and no pressure to reach another hotel, each day's ride can be shaped around the weather, the group and the simple enjoyment of being in the mountains.

Alpine Roads has been designed from the beginning to work naturally for both riders and pillions.

While riders enjoy spectacular mountain roads, partners have genuine freedom to relax by alpine lakes, visit cafés and villages, take mountain lifts or simply enjoy a quieter day at the hotel.

The Journey + Base concept makes this flexibility practical rather than theoretical, creating a holiday where everyone can enjoy the experience in their own way.

Behind every Alpine Roads tour is careful planning that allows you to focus on the ride.

Small group sizes, professionally designed routes, handpicked rider-friendly hotels and dedicated support all work together to create a relaxed, flexible and personal touring experience.

On selected tours, a discreet support vehicle carries luggage and provides additional assistance, allowing riders to travel light and enjoy the roads with complete confidence.

Ride. Relax. Explore.

Structured for Europe's greatest mountain roads. Designed for unforgettable Alpine holidays